Unity4 present at the Midlands Air Ambulance Recognition Awards and Charity Ball 2013

Edgbaston — 29/06/2013 — Unity4, the global home agent contact centre outsourcer and technology provider, has presented the award for Fundraiser of the Year at this year’s Midlands Air Ambulance (MAA) Recognition Awards and Charity Ball.

The sell-out night, held in Edgbaston Stadium, raised £20,000 and attracted 450 guests from the world of business, sport and entertainment.

Unity4 CEO Dan Turner presented the Fundraiser of the Year award to Eddie Heath from Dilhorne in Staffordshire, who had successfully raised £7500 for the charity.

“We take pride in the fact that we are able to help in this worthy endeavour. We’re delighted to be part of this year’s MAA Recognition Awards and Charity Ball and we salute the efforts of everyone working to make a difference in other people’s lives.” related Turner.

Without funding from the government or lottery, MAA relies solely on donations to keep its three helicopters, carrying full life-support medical equipment and paramedics, flying over Gloucestershire, Herefordshire, Shropshire, Staffordshire, Worcestershire and the West Midlands.

Aside from acknowledging the efforts of supporters and volunteers who helped raise the necessary funds as well as the organisations whose donations ensured the availability of this life-saving service, MAA also honoured the aircrew who regularly go beyond the call of duty as well as the airlift survivors who have emerged from traumatic experiences.

MAA is one of the longest established and busiest air ambulance charity in United Kingdom having responded to more than 38,000 missions since it began in 1991. This averages 3,000 missions per year or close to 10 each day.

Not for profit organisations have been benefitting from Unity4’s experience in fundraising. For the MAA, Unity4 has been able to recruit 1,455 regular donors and contribute 334 one off donations via telephone since it began the campaign. It also provides fundraising activities for Wales Air Ambulance as well as North West Air Ambulance, emerging as a key player in this sector.

Among the services Unity4 provides the Not for Profit segment (from health associations to humanitarian institutions and public advocacy groups amongst many others), are donor acquisition, reactivation, regular giving, upgrade and management campaigns. It also undertakes bequests, credit card expiry campaigns, and merchandise sales.

Utilising best-practices in telemarketing along with its lead generation and outbound dialling capabilities, Unity4 is helping Not for Profit organisations touch base with occasional supporters and entice them to sign up as regular donors, as well as promote their important role in the community and drive continued support from existing donors.

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