Regular Giving Aquisition
Unity4 are engaged by national and international Not for Profits to generate ongoing sustainable revenue, through the acquisition of regular individual givers.
Unity4 are engaged by large national Not for Profit organisations to convert occasional supporters, who have previously given in response to appeals, to regular donors and convert new donors via a two step online process using Facebook and co-registration leads.
In the current climate, signing up supporters to give financially on a monthly basis is more critical than ever. Traditional appeals-based fundraising is under pressure with increased acquisition costs and falling response rates.
To achieve maximum results, Unity4 works with our clients to effectively segment their database of occasional responders into calling cells. This enables real time comparison of the calling performance across the sample. We then work with our Facebook marketing partners and our other lead generation partners to build a online marketing presence that feed lead or interested potential donors who have consented in full to be contacted by Unity4 on behalf of the Not for Profit.