Lotteries programs are different from your standard Regular Giving program. They require a different approach to audiences, and where to buy media, and also a completely different approach to scripting and the all-important ask.
One advantage of a Lottery program is that this very difference is a strength – it expands the pool of donors and supporters outside of existing giver database. When handled correctly, can give continually expanding pool of new supporters who are prospects to be upgraded to a more profitable supporter giving program such as regular monthly donors, or VIP (monthly automated) Lottery players.
Unity4 has experience in Australia, New Zealand the UK in running Lotteries large and small, and has close working relationships with the experts in fulfilment, collections and all of the back office management to succeed in all aspects of running a lottery.
If you are looking to leverage a lottery program as and integrated part of your fundraising efforts, Contact Us Now to hear more.
Facts at a Glance
Unity4 was established in 2000 and is privately held by the original shareholders
Over 1100 agents operating in the comfort of their own home across the 6 territories
Unity4 operates in Australia, New Zealand, the UK, Canada, the USA, and has just opened up in Fiji!
The group has a Compound Annual Growth rate of 44.28 percent
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We believe in the power of conversations to do good for people and business.We’re using technology to create more options for how to connect the right people, the right way at the right time.
Level 2, 410 Crown Street
Surry Hills NSW 2010, Australia
P 1300 886 489
F +61 2 9475 0813
PO Box 106494,
Auckland 1143, New Zealand
P 0800 003 039
F +64 9 353 1563
Daniel Pickering – International Sales Director
The Old Grammar School
St Leonards Close
Bridgnorth WV16 4EJ
P 0800 003 039
R142-157 West Hastings Street
Vancouver BC V6A 1A1
P 1844 643 6035