Regular Giving Acquisition Program

Unity4 are engaged by large national Not for Profit organisations to convert occasional supporters, who have previously given in response to appeals, to regular donors and convert new donors via a two step online process using Facebook, Co-registration (survey) and Telephone leads. 

In the current climate, signing up supporters to give financially on a monthly basis is more critical than ever. Traditional appeals-based fundraising is under pressure with increased acquisition costs and falling response rates.

To achieve maximum results, Unity4 works with our clients to effectively segment their database of occasional responders into calling cells. This enables real time comparison of the calling performance across the sample. We then work with our Facebook marketing partners and our other lead generation partners to build a online marketing presence that feed lead or interested potential donors who have consented in full to be contacted by Unity4 on behalf of the Not for Profit.  

Optimise telephone sales

The Unity4 value proposition retains great people (Agents and Managers) to consistently optimise your telephone sales and be the quality voice of your brand.

The latest in telefundraising and sales best practice is designing and script for the  the campaign and identifying the most responsive and profitable  prospects to target. Unity4 then deploys its superior customer contact management technology to contact and convert a supporter, drive the quality/compliance monitoring, and continuously extract the insights needed to improve performance in terms of ROI.  

Unity4 telephone agents are very different to those you might see in a traditional fundraising call centre.  We were the first company in Australia to deploy a 100% home based workforce, we understand the different processes required not just to attract a superior agent, but also what is required to support their personal needs, manage their performance and retain their loyalty long term. 

The company was founded on the principle that successful Unity4 home-based agents are older, more life and commercially experienced than our competitor’s workforce. In return for the Unity4 work-life balance, Unity4’s clients enjoy the highest staff retention rate in the industry and top quadrant employment satisfaction as measured by our quarterly staff NPS surveys. Collectively they appreciate their employment opportunity and are fiercely loyal  and convicted to our client’s cause.

The Unity4 work from home agents are selected from large pools of applicants, for their maturity / resilience, their sales experience, and the ability to have the quality and natural conversation, guided by the script to convert sales in a compliant manner and deliver your ROI.

Facts at a Glance

Unity4 was established in 2000 and is privately held by the original shareholders

Over 11,000 active users on the RapportCMS platform worldwide

Unity4 operates in 5 countries, Australia, New Zealand, United Kingdom, Canada and the USA

The group has a Compound Annual Growth rate of 44.28 percent

Start a Conversation

We believe in the power of conversations to do good for people and business. We’re using technology to create more options for how to connect the right people, the right way at the right time.

Contact Us

If you are interested in employment, please go to the “Join Our Team” section of this site to apply.


PO Box 825
Surry Hills NSW 2010

P 1300 886 489
F +61 2 9475 0813


New Zealand

PO Box 106494
Auckland City
Auckland 1143

P 0800 003 039
F +64 9 353 1563



SE211 e-Innovation Centre
University of Wolverhampton

P 0800 011 9610
M 07950 905 291



C/O Cleveland Doan LLP
1321 Johnston Road
White Rock BC V4B 3Z3

P 1844 422 8409



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