Regular Giving Acquisition Program
Unity4 are engaged by large national Not for Profit organisations to convert occasional supporters, who have previously given in response to appeals, to regular donors and convert new donors via a two step online process using Facebook, Co-registration (survey) and Telephone leads.
In the current climate, signing up supporters to give financially on a monthly basis is more critical than ever. Traditional appeals-based fundraising is under pressure with increased acquisition costs and falling response rates.
To achieve maximum results, Unity4 works with our clients to effectively segment their database of occasional responders into calling cells. This enables real time comparison of the calling performance across the sample. We then work with our Facebook marketing partners and our other lead generation partners to build a online marketing presence that feed lead or interested potential donors who have consented in full to be contacted by Unity4 on behalf of the Not for Profit.
Optimise telephone sales
The Unity4 value proposition retains great people (Agents and Managers) to consistently optimise your telephone sales and be the quality voice of your brand.
The latest in telefundraising and sales best practice is designing and script for the the campaign and identifying the most responsive and profitable prospects to target. Unity4 then deploys its superior customer contact management technology to contact and convert a supporter, drive the quality/compliance monitoring, and continuously extract the insights needed to improve performance in terms of ROI.
Unity4 telephone agents are very different to those you might see in a traditional fundraising call centre. We were the first company in Australia to deploy a 100% home based workforce, we understand the different processes required not just to attract a superior agent, but also what is required to support their personal needs, manage their performance and retain their loyalty long term.
The company was founded on the principle that successful Unity4 home-based agents are older, more life and commercially experienced than our competitor’s workforce. In return for the Unity4 work-life balance, Unity4’s clients enjoy the highest staff retention rate in the industry and top quadrant employment satisfaction as measured by our quarterly staff NPS surveys. Collectively they appreciate their employment opportunity and are fiercely loyal and convicted to our client’s cause.
The Unity4 work from home agents are selected from large pools of applicants, for their maturity / resilience, their sales experience, and the ability to have the quality and natural conversation, guided by the script to convert sales in a compliant manner and deliver your ROI.
Facts at a Glance
Unity4 was established in 2000 and is privately held by the original shareholders
Over 11,000 active users on the RapportCMS platform worldwide
Unity4 operates in 5 countries, Australia, New Zealand, United Kingdom, Canada and the USA
The group has a Compound Annual Growth rate of 44.28 percent
Start a Conversation
We believe in the power of conversations to do good for people and business. We’re using technology to create more options for how to connect the right people, the right way at the right time.
Level 2, 410 Crown Street
Surry Hills NSW 2010, Australia
P 1300 886 489
F +61 2 9475 0813
PO Box 106494,
Auckland 1143, New Zealand
P 0800 003 039
F +64 9 353 1563
The Old Grammar School
St Leonards Close
Bridgnorth WV16 4EJ
P 0203 553 4054
R142-157 West Hastings Street
Vancouver BC V6A 1A1
P 1844 643 6035