The secret to opening donors up to the potential for bequest giving converge on two key factors:
- The Conversation
- Conversation Specialists
Clear scripted messaging is absolutely key to enable the best possible customer interaction and prospect conversion.
Generating a strong cohort of active bequest leads is likely with high value donors who have already donated to your charity, and so they need to be treated a little differently. It starts with thank you, and then it needs a sure touch and empathy – these are not easy conversations to have, so the message needs to be clear and demonstrate understanding, and show concrete examples of the difference bequests can make to a charity.
Conversation Specialists – Unity4’s Fundraisers
Our work from home agents are inherenty happier and often more qualified than agents in other call centres. They work on their own terms, and to their own schedule, and this means that they become fiercely loyal to brands that they work on, providing a welcome stability to our team. Our current 600 Australian and New Zealand agents have a remarkable average tenure of 3 years and a recent survey showed a net promoter score, as in, would they recommend working at Unity4 to a friend, at over 90%.
From a Bequest calling perspective, this means that we have the right teams to make these highly-sensitve calls – we create a relationship and a longer, more meaningful conversation with potential donors.
As fundraisers, we have all heard the horror stories of large potential donors receiving a call from an overly-aggressive agent, and then simply taking their large bequest elsewhere. At Unity4 we mitigate that risk by getting the right callers delivering the right message.
Calibration and Optimisation
Regular calibration and optimisation between our Client Service Managers, Sales Coaching and Data Specialists ensure that we give you every chance of success.
Facts at a Glance
Unity4 was established in 2000 and is privately held by the original shareholders
Over 1100 agents operating in the comfort of their own home across the 6 territories
Unity4 operates in Australia, New Zealand, the UK, Canada, the USA, and has just opened up in Fiji!
The group has a Compound Annual Growth rate of 44.28 percent
Start a Conversation
We believe in the power of conversations to do good for people and business.We’re using technology to create more options for how to connect the right people, the right way at the right time.
Level 2, 410 Crown Street
Surry Hills NSW 2010, Australia
P 1300 886 489
F +61 2 9475 0813
PO Box 106494,
Auckland 1143, New Zealand
P 0800 003 039
F +64 9 353 1563
The Old Grammar School
St Leonards Close
Bridgnorth WV16 4EJ
P 0203 553 4054
R142-157 West Hastings Street
Vancouver BC V6A 1A1
P 1844 643 6035