Upgrade Programs

The ability to sensitively connect with supporters to retain and upgrade their contribution, is the crucial part of any successful, profitable, Regular Giving program.  

Unity4 works with our clients to segment and select supporters with the highest propensity to convert, and to tailor the “best ask” scripting and timing of the calling. Then we select our most qualified agents with an in-depth understanding of the cause and the “emotional intelligence” to connect and empathetically ask for the increased commitment. Unity4 understands that there is a fine line between making your most precious asset, your regular giver base, feel like you’re pestering them, and making a successful quality conversion in a well-managed upgrade program.

How can we help?

That’s where we come in – we can help you design and manage an Upgrade program that keeps your donors happy, whilst maximising returns. 

To find out more about best practise on Upgrade calling programs, contact your Unity4 representative today.  

Facts at a Glance

Unity4 was established in 2000 and is privately held by the original shareholders

Over 1100 agents operating in the comfort of their own home across the 6 territories

Unity4 operates in Australia, New Zealand, the UK, Canada, the USA, and has just opened up in Fiji!

The group has a Compound Annual Growth rate of 44.28 percent

Start a Conversation

We believe in the power of conversations to do good for people and business.We’re using technology to create more options for how to connect the right people, the right way at the right time.

Contact Us


Level 2, 410 Crown Street
Surry Hills NSW 2010, Australia

P 1300 886 489
F +61 2 9475 0813
E info@unity4.com


New Zealand

PO Box 106494,
Auckland City
Auckland 1143, New Zealand

P 0800 003 039
F +64 9 353 1563
E info@unity4.com



The Old Grammar School
St Leonards Close
Bridgnorth WV16 4EJ

P 0203 553 4054
E info@unity4.com



Sinclair Centre
R142-157 West Hastings Street
Vancouver BC V6A 1A1

P 1844 643 6035
E info@unity4.com