The Power of ‘thank you’ can not be underestimated. As a method of staying in touch with your key regular donors, a simple thank you call serves multiple purposes:   

• It keeps an organisation connected to its most important supporters, and for the regular donor, justifies and reinforces their connection to the commitment they have made 
• Regular donors are not ‘set and forget’ – the more connected they stay, the more ‘sticky’ their commitment becomes
• It improves retention and minimises churn