Better outcomes through genuine connections with donors and customers — leading to increased revenue, stronger loyalty, and sustainable growth.
We run your contact centre — inbound, outbound, fundraising & digital.
We license our platform — AI coaching, predictive dialling & analytics.
We run your contact centre for you. Our experienced, home-based agents handle inbound enquiries, outbound campaigns, fundraising, and digital channels — on your behalf, in your name, to your standard.
We license our technology to you. RapportCMS is a fully featured contact centre platform — call routing, predictive dialling, workforce management, real-time dashboards, AI coaching, and voice analytics — available as a standalone SaaS solution.
Whether you engage Unity4 as an outsource partner or license our technology, the same four pillars underpin everything we do.
More age-diverse, highly educated workforce. 85% have prior sales or fundraising experience. Less than 10% annual staff turnover.
Proprietary RapportCMS technology integrates people management, call routing, AI coaching, and customer interaction tools — available as managed service or standalone SaaS.
Real-time reporting, voice analytics, and AI-driven insights across every call and every channel — giving you visibility you've never had before.
Over 26 years of experience across diverse industries. Dedicated account management, weekly WIP meetings, and quarterly performance reviews as standard.
From not-for-profit fundraising to commercial contact centre operations, Unity4 provides end-to-end solutions backed by world-class technology and an experienced team.
Unity4 has operated as a leader in not-for-profit fundraising across Australia, New Zealand, and the UK for over 26 years. We help organisations convert supporters into committed monthly donors through proven multi-channel strategies.
Traditional appeals-based fundraising is under pressure from increased acquisition costs and falling response rates. Regular giving is the essential answer — and Unity4 is the partner to make it work.
Converting one-time donors into monthly supporters through multi-channel approaches including Facebook, co-registration surveys, and telephone outreach.
Regular, meaningful contact with your donors builds loyalty and protects long-term revenue. Our stewardship calling programmes keep donors engaged, informed, and committed — reducing attrition and strengthening the relationship between your organisation and its supporters.
Bequest giving is one of the most significant and lasting contributions a donor can make. Unity4 delivers sensitive, well-trained calling programmes that introduce bequest conversations with care and respect — identifying, nurturing, and converting legacy prospects while honouring the values of your organisation.
For charities, every inbound call is an opportunity — to strengthen a donor relationship, process a gift, answer an urgent enquiry, or convert a supporter. Unity4 provides fully outsourced inbound call management that represents your organisation with the warmth, knowledge, and professionalism your donors deserve. Our agents are briefed on your cause, your tone of voice, and your supporter base.
Specialised programmes requiring distinct audience targeting, media strategies, and scripting approaches to maximise ticket sales and supporter engagement.
Unity4 operates as a full-service contact centre outsource provider, managing customer interactions on behalf of our clients across every channel. Our experienced, home-based agents deliver seamless service — whether handling inbound enquiries, driving outbound campaigns, or managing digital channels — all backed by our proprietary RapportCMS platform and real-time reporting.
Your customers receive the same professional experience they would expect from your in-house team. We handle enquiries, complaints, bookings, payments, and support calls at any scale — with full queue management, GOS tracking, and live supervisor dashboards.
Proactive outreach that drives results. From sales and fundraising to retention, surveys, and appointment-setting — our agents and predictive dialling technology maximise every contact opportunity with the right person at the right time.
Modern customers expect to reach you on their terms. Unity4 manages digital touchpoints alongside voice — ensuring consistent, joined-up service whether customers contact you by email, SMS, social media, or web chat.
RapportCMS is Unity4's purpose-built contact centre platform, used by over 7,500 users globally. It integrates people management, call routing, real-time reporting, and customer interaction tools into a single system — giving managers complete visibility of every agent, every call, and every outcome.
Designed from the ground up for remote call centre operations, RapportCMS powers everything from inbound queue management to outbound campaign dialling, voicemail handling, and agent performance scoring.
A single, unified browser-based environment for agents — combining call controls, customer data, scripting, and performance dashboards in one clean interface. No installed software or separate softphone required. Everything agents need to have better conversations, in one place.
Dynamic, intelligent scripting tools that guide agents through every conversation. Build and deploy call scripts, objection handling flows, and compliance prompts — with live branching logic that adapts in real time based on the customer's responses.
Live visibility of queue performance, agent activity, GOS metrics, and conversion data — accessible on any device with role-based access control.
AI-powered call scoring that automatically identifies coaching opportunities and surfaces the conversation patterns that drive the best outcomes.
Custom-built call routing and IVR solutions designed around your business requirements, integrating seamlessly with your existing infrastructure.
Scheduling, adherence tracking, performance reviews, and agent coaching — all within one platform built for managing remote teams at scale.
Our predictive dialler automatically manages call pacing, filters out unanswered calls, and connects agents only to live contacts — maximising productive talk time.
RapportCMS automatically identifies who needs coaching and why — analysing every call against performance benchmarks and behavioural patterns. Coaching tasks are assigned, completed, and tracked within the platform, creating a closed loop that drives continuous, measurable improvement.
RapportCMS is backed by a local support team who understand your business, your campaigns, and your people. Direct access to a team based in your region — no offshore helpdesks, just real people who know the platform inside out.
Unity4's RapportCMS platform integrates traditional contact centre functionality with advanced analytics, AI, and people management tools — all engineered to drive better conversations and measurable outcomes.
A single, unified browser-based environment for agents — combining call controls, customer data, scripting, and performance dashboards in one clean interface. Designed for remote workers, no installed software or separate softphone is required. Everything agents need to have better conversations, in one place.
Unified InterfaceDynamic, intelligent scripting tools that guide agents through every conversation. Build and deploy call scripts, objection handling flows, and compliance prompts — with live branching logic that adapts in real time based on the customer's responses.
Dynamic LogicRapportCMS automatically identifies who needs coaching and why — analysing every call against performance benchmarks and behavioural patterns to surface the agents and moments that matter most. Coaching tasks are assigned, completed, and tracked within the platform, creating a closed loop that drives continuous, measurable improvement across the team.
Closed LoopRapportCMS is backed by a local support team who understand your business, your campaigns, and your people. Whether you need onboarding assistance, technical troubleshooting, or strategic configuration advice, you have direct access to a team based in your region — no offshore helpdesks, just real people who know the platform inside out.
In-region SupportAI-powered voice analytics that automatically scores calls, identifies coaching opportunities, and surfaces the conversation patterns that drive the best outcomes. Continuous improvement built in from day one.
AI-PoweredCustom-built call centre and routing solutions for organisations with unique requirements. Unity4's technology team designs and implements tailored systems that integrate with your existing infrastructure.
Custom BuiltReal-time dashboards give clients and supervisors full transparency — queue performance, agent activity, GOS metrics, and conversion data. Available on any device, with role-based access control.
Real-timeIntelligent data segmentation tools that split prospect databases into calling cells for real-time A/B performance comparison. Every decision is driven by live data, not guesswork.
Data-DrivenPurpose-built tools for managing a workforce at scale — scheduling, adherence tracking, performance reviews, and agent coaching all within a single platform.
Remote-FirstUnity4 deliberately recruits a different kind of agent — mature, experienced, and working from home. This isn't a compromise. It's a competitive advantage that directly translates into better conversations and better outcomes for our clients.
Traditional contact centres rely on young, transient staff in a noisy office environment. High turnover, constant retraining, and a culture focused on volume over quality. Unity4 took a different path from day one.
Our agents are typically aged 35–60, working from a quiet home environment, choosing this role because they value flexibility and take genuine pride in their work. They bring real-world experience — in sales, customer service, healthcare, finance, and community sectors — that simply cannot be taught in a training room.
The result is a workforce that listens better, handles objections with empathy, builds genuine rapport, and stays in the role long enough to become truly excellent at it.
A mature agent who has navigated real-life financial decisions, raised a family, or worked in a caring profession brings an authenticity to donor and customer conversations that younger agents simply cannot replicate. Donors and customers feel it immediately.
— Unity4 Operations PhilosophyHome-based agents work in a distraction-free setting, free from the background noise and churn of a traditional call centre floor. Customers hear the difference immediately.
Mature agents draw on decades of life experience — financial decisions, healthcare, community involvement — to connect authentically with donors and customers in ways younger agents simply cannot.
Experienced agents build genuine rapport faster, handle objections with confidence, and know when to listen. This translates directly into higher conversion rates and stronger donor relationships.
Low turnover means agents stay long enough to truly master their campaigns. Institutional knowledge builds over years, not weeks — delivering compounding performance improvements for our clients.
By recruiting nationally rather than locally, Unity4 attracts the best candidates regardless of geography — professionals who choose this role for its flexibility and value the work they do.
Our agents are attracted to campaigns that align with their values — healthcare, community, charity. That personal connection to the cause is audible in every conversation and drives measurably better outcomes.
Established in 2000 as a privately held company, Unity4 pioneered the 100% home-based agent model. Today we employ over 800 people worldwide — and we've never stopped growing.
Our Full Story →Established 2000 — privately held by the original shareholders throughout
Over 1,100 agents working from home across 6 territories
Highest staff retention rate and top-quartile employment satisfaction scores
Unity4 serves clients across a broad range of sectors, bringing the same rigour and commitment to every engagement.
Talk to the Unity4 team about how we can help you achieve better outcomes through the power of genuine connection.
Reach out to your nearest office or send us a message below.
SE211 e-Innovation Centre
University of Wolverhampton
Telford, TF2 9FT
Fill in the form and we'll get back to you shortly.